MANILA - Even with the decline in advertising minutes, airtime revenues of media giant ABS-CBN Broadcasting Corp. continued to rise for the first 6 months of 2009.
According to ABS-CBN Chief Research and Business Analysis Officer Vivian Tin, the company's ad spots, although less, provide more value to their clients.
"We make sure that programming and packages have been productive for clients. Ad minutes may have been down, yet airtime revenues are still up," Tin said during ABS-CBN's investo...