PinoyWeb

Microsoft May Rename Live Search 'Bing': Massive Ad Campaign Planned

Microsoft's new search engine is reportedly dumping its codename, Kumo, in favor of the brand name Bing. To get the word out, Microsoft is planning a massive advertising campaign to launch its new search brand. Bing's debut will feature a $80 to $100 million online, TV, print, and radio advertising campaign, according to AdvertisingAge. To put that number in perspective, Google's entire advertising budget for all of 2008 was $25 million, AdAge says. Microsoft is hoping a major ad push will take...

DOT to promote wellness sector

To Lure high-spending tourists to the Philippines, the Department of Tourism (DOT) vowed it will intensify its marketing promotions on the country’s wellness sector, particularly on medical tourism. “It will be one of our high-valued packages,” said Tourism Secretary Joseph Ace Durano. The wellness industry is composed of the spa business, medical tourism including recuperative services and cosmetic surgery, and spiritual healing. In an interview, Durano said the country is fast becoming a d...

Philippine gov't pushes 'next wave cities' for outsourcing

As part of its aggressive efforts in growing the outsourcing and off shoring (O&O) industry in the country, the Commission on Information and Communications Technology (CICT), together with the Department of Trade and Industry (DTI) and the Business Processing Association of the Philippines (BPA/P), have embarked on what has been dubbed as the "next wave cities" project. Designed to "spread" O&O opportunities outside Metro Manila, the next wave cities project identifies cities that are ...