Search Engines

Microsoft’s new search engine is reportedly dumping its codename, Kumo, in favor of the brand name Bing. To get the word out, Microsoft is planning a massive advertising campaign to launch its new search brand. Bing’s debut will feature a $80 to $100 million online, TV, print, and radio advertising campaign, according to AdvertisingAge....
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To Lure high-spending tourists to the Philippines, the Department of Tourism (DOT) vowed it will intensify its marketing promotions on the country’s wellness sector, particularly on medical tourism. “It will be one of our high-valued packages,” said Tourism Secretary Joseph Ace Durano. The wellness industry is composed of the spa business, medical tourism including...
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As part of its aggressive efforts in growing the outsourcing and off shoring (O&O) industry in the country, the Commission on Information and Communications Technology (CICT), together with the Department of Trade and Industry (DTI) and the Business Processing Association of the Philippines (BPA/P), have embarked on what has been dubbed as the “next...
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